Do you know what the most important part of a blog post is?
That’s probably a silly question, considering the title of this post.
But, in case you haven’t guessed yet – it’s the title.
You can write the most awesome blog post in the world, but if your title sucks it most likely won’t do any good.
Most people decide whether to keep reading simply by looking at a blog post’s title. So, you’ve got to grab their attention quickly in order to get their curiosity piqued.
If you don’t, it won’t matter how amazing your writing is or what great products you’ve got to offer.
If a blog post doesn’t get read, you’ve honestly just wasted your time writing it.
Not only that, your blog title is important for getting free search engine traffic.
Having a great title with the right keywords in it will do wonders for getting eyes on your site.
Sure, there are other factors that come into play, but your blog title plays a huge part in it.
So, how DO you go about writing a catchy, attention-grabbing blog post title?
First, start with a working title that pertains to your topic and then get your content written.
After that, come back to the title and re-work it, using as many of the tips below as you can.
Make it Honest, yet Interesting
When you sit down to write an attention-grabbing blog title, you may be tempted to hype it up and stretch the truth a bit.
And while that may get you some extra clicks…
There IS a trade-off.
Exaggerating or telling lies, whether big or small, will cause you to lose credibility.
You see a lot of that happening on social media.
You see a headline or blog title that gets you curious enough to click through to the article and then once you get to the site, it’s nothing like what was insinuated.
Nobody likes clickbait.
So, don’t give in to the temptation to write a wildly inaccurate headline to get some click-throughs.
Think about what reading your blog post will do for your readers and create a blog title that is interesting and truthful.
Keep It Short and Engaging
When it comes to getting click-throughs on your blog and social media, shorter titles tend to work better.
Think about engagement straight from the get-go and keep your blog title short and to the point.
Ask your readers a question or make a statement that makes them think.
Adding numbers to your titles can get them thinking about what might be in the content (i.e. 10 Great Ways To…) and encourage them to click through to see more.
When you come across titles that catch your attention, copy and paste them into a swipe file for future reference.
Then, when you get stuck later on, you can refer back to them and tweak them for your own needs and audience.
Don’t Forget Your Keywords!
If you want to rank on the search engines, make sure that you include the keyword in your title.
And while you will want to write for your readers first, it’s important to work your keywords into your content as well.
I typically do this last so that I can get my main points across in writing that is unique to my voice and so my content doesn’t look like it’s been stuffed with keywords simply for SEO purposes.
There’s no use creating content that nobody reads, even if it does rank well in the search engines.
Focusing on your audience first and optimizing for search second is a great rule of thumb.
Writing eye-catching blog titles may seem a bit tricky at first, but you’ll get the hang of it soon enough.
Start implementing these tips and get some blog posts out there.
Keep an eye on what works and what doesn’t, then adjust your strategy accordingly.
Every market, each blog, and different audiences are different.
Use the tips I’ve given you to help find what resonates the best with your own audience and produces the best results.